DESIGN DIRECTOR

LONDON UK

DESIGN DIRECTOR

FOR HIRE

Collaborated

DESIGN DIRECTOR

DESIGN DIRECTOR

with brands like

FOR HIRE

FOR HIRE

nike, Apple,porsche

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noteworthy

My experience covers three main areas - digital product design, web/app UX/UI design, and conceptual digital work for projects such as automotive concepts or tech start ups. With over 20 years experience on award winning work, I'm focussed on realising innovative ideas and developing high quality experiences with flair and passion.

On the intersection where brand meets UX, my goal is to develop a unique brand experience, one that surprises customers and has a positive impact on the business. I've led and nurtured design teams, and at the same time I'm a very hands-on designer.

Helping to craft innovative digital solutions from concept to delivery harnessing design thinking, UX processes, 3D artists, motion teams, and coupled with strong visual and conceptual skills. My strength lies in delivery of high quality visual design aesthetic built on robust systems with artistic flair. 

I’m interested in new management techniques that cultivate, improve and craft highly effective teams.

Recently completing a Masters in Digital Management in 2017 with Hyper Island to develop more leadership skills. After which completing leadership roles as:

Creative lead @ Lazada Vietnam
Creative/Design Director @ Threads Styling

Facts & numbers

80
80

Completed digital projects within a range of industries and sectors. For award winning agencies, start-ups and individuals.

10+
10+

Years of experience in the digital arena. A broad mix of agencies, organisations, and start-ups.

0+
0+

Award-winning or nominated projects, gaining recognition for outstanding creativity and excellence in design.

TESTIMONIALS

“Alex has provided critical design direction as we've expanded into new product lines. He understood our long-term vision and knew how to translate that into impactful design concepts. His work gave us a competitive edge.”

Sophie Hill, CEO, Threads Styling

“Alex helped us completely transform the visual identity and UX strategy at Ambie, as well as creating a number of compelling videos to really bring the brand to life. He was great to work with and I would highly recommend.”

Gideon Chain, CEO, Ambie.fm

“Alex brings a clear structured creative vision to a project. Design direction and UI/UX delivery is excellent and rooted in a 360 degree view of the business and product. Alex is a trusted reference point for all our design needs.”

Rob Dunbar, Co-founder

"Alex worked with us at the start of our journey building up Ally Health and his UX work was instrumental in shaping the foundations of our platform as it currently lives today. Alex was very thorough in developing an in-depth understanding of our product proposition, ultimately mapping precisely the various stakeholder journeys and their specificities across the platform. The design elements developed by Alex were easily translated to our tech team and our front-end developers were able to implement the flow and design very easily. The latter continue to form the foundation of our UX and design thinking today."

Kelly Klifa, CEO, Ally Health

“Alex is not only able to create the designs that look great, but also to create a highly tailored UX approach for users to interact with the information.”

Evgeny Poberezkin, Founder, SimpleX Chat

"We commissioned Alex to support CTO Craft with branding and positioning in our founding days - that branding has stood the test of time. Would wholeheartedly recommend!”

Andy Skipper, Founder, CTO Craft

RECENT

EXPERIENCE

Snr UX/UI Designer

NATWEST

2024—2025

Freelance Art Director

Digitas

2023—2024

Freelance Art Director

EXPOSURE DIGITAL

2023—2024

Snr UX/UI Designer

LOTUS CARS

2022—2023

Snr UX/UI Designer

TERRITORY STUDIOS

2020—2022

Creative/Design Director

THREADS STYLING

2019—2020

Creative Lead (product)

LAZADA E-COM

2017—2018

AWARDS

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