SELECTED
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Thoughts, reflections, learnings and experiments.
ABOUT
I’m a product designer and design lead with over 20 years’ experience shaping digital products, services and brand experiences, from finance and AI to automotive concepts and fashion tech start-ups.
I work where brand meets UX, creating experiences that feel distinctive to customers and deliver real value to the business. I’ve led and grown design teams, and I stay close to the craft, moving comfortably between strategy, hands-on design and prototyping.
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