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Thoughts, reflections, learnings and experiments.
ABOUT

My experience covers three main areas - digital product design, web/app UX/UI design, and conceptual digital work for projects such as automotive concepts or tech start ups. With over 20 years experience on award winning work, I'm focussed on realising innovative ideas and developing high quality experiences with flair and passion.
On the intersection where brand meets UX, my goal is to develop a unique brand experience, one that surprises customers and has a positive impact on the business. I've led and nurtured design teams, and at the same time I'm a very hands-on designer.
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