/ About the project
The Adidas Virtual Footwear Wall (VFW) is an innovative, interactive “in- store” concept. We used the wall for the F50 miCoach football boot launch campaign, so that customers could reserve the boot during a pre-release period. Complemented by immersive sound, the wall enabled the customer to explore high-definition, 3D models rendered in real-time, allowing them to rotate and zoom in to capture every detail of the boot. A mini, 3D-printed “BrainBoot” connected the 250 new owners to a members only online hub, while simultaneously serving as an invite to an exclusive in-store, collection event.
/ Credits
Client:
Adidas
/ Year
2010
/ CHALLENGE
Extensive UX/UI exploration and design for the main wall screen, payment tablet, motion design for animations, mock ups for in-store design direction, and 3D Printed extras.
/ RESULT
The wall went live at the Oxford Street store for two weeks only on October 30th 2011.
Compared to typical boot launches, sale were up by 500%.
Winner. Red Dot Award 2012
