/ About the project
Reimagine the digital automotive experience. The new AudiUSA.com is an experience engineered for car purchase – just as an Audi itself is engineered for the driver.
I worked at AKQA Berlin on the audiusa.com redesign project, focussing on dealership section of the website, working in pairs of UX and UI teams. Back then in 2011 it was entirely new proposition from Audi where the customer could locate, customise and buy their Audi entirely through the online platform.
/ Credits
Client:
Audi USA
/ Year
2011
/ CHALLENGE
Working with a brand such as Audi that has a strong design aesthetic, proved challenging for UXers to compromise usability aspects for brand style in the UI design.
/ RESULT
By reimagining what an automotive site can be, the new AudiUSA.com transformed Audi’s business – and influenced car purchase forever.
Multiple award winning website
