NatWest

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/ About the project

Delivered two vision projects for Cora — Voice, Persona & Avatar, and Key App Spaces. Leading the MVP for Cora Intelligent Insights and Phase 1/2 of Key App Spaces, currently being adopted into the 2026 product roadmap. Also produced two end-of-year showreels and a successful proposal video for a new Fraud project.

/ Credits

Client:

NatWest

/ Year

2024

/ CHALLENGES

Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops

/ SOLUTION

Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.

/ RESULTS

The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.

Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)