/ About the project
Huawei asked us to explore and conceptualise a complete in-car digital experience for future autonomous vehicles. We created detailed user journeys based on future lifestyle scenarios for customers, then brought to life and presented a series of UX/UI moments that support important features of each scenario.
Covering: In-car light and dark modes, navigation systems, infotainment, comfort features, safety features, automonous driving levels and HUD screens.
/ Credits
Client:
Huawei
/ Year
2021


/ CHALLENGES
Initially we explored different design routes, each based on different graphical rules and stylistic treatments, to try to differentiate and create unique experience.
Creating a light mode became a lot more challenging than dark mode, to meet usability/accessibility requirements




/ SOLUTION
The following videos illustrate visually some of of UX/UI moments we designed.
/ RESULT
Huawei used this project as a proof of concept to their stakeholders. The nature and length of these projects means they continue to evolve. I believe there was a vision from Huawei to create a white label HMI experience that could be rolled to other OEMs.