HMI

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AUTOMOTIVE

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UX/UI

HMI

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AUTOMOTIVE

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UX/UI

HMI

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AUTOMOTIVE

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UX/UI

HUAWEI HMI

HUAWEI HMI

HUAWEI HMI

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2

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/ About the project

Huawei asked us to explore and conceptualise a complete in-car digital experience for future autonomous vehicles. We created detailed user journeys based on future lifestyle scenarios for customers, then brought to life and presented a series of UX/UI moments that support important features of each scenario.

Covering: In-car light and dark modes, navigation systems, infotainment, comfort features, safety features, automonous driving levels and HUD screens.

/ Credits

Client:

Huawei

/ Year

2021

/ CHALLENGES

  • Initially we explored different design routes, each based on different graphical rules and stylistic treatments, to try to differentiate and create unique experience.

  • Creating a light mode became a lot more challenging than dark mode, to meet usability/accessibility requirements

/ SOLUTION

The following videos illustrate visually some of of UX/UI moments we designed.

/ RESULT

Huawei used this project as a proof of concept to their stakeholders.  The nature and length of these projects means they continue to evolve. I believe there was a vision from Huawei to create a white label HMI experience that could be rolled to other OEMs.

OTHER

PROJECTS

Get in touch

Get in touch

DESIGN DIRECTOR

LONDON UK