/ About the project
Joined as Creative Director to help evolve/grow the content team and provide art/design direction across all aspects of content and brand within the business, plus launch new channels in Asia (WeChat, Weibo, LRB).
I also redesigned the website to be B2B, B2C and recruitment focused, a visually led project that could really stand out and really deliver what they were about.
/ Credits
Client:
Threads Styling
/ Year
2018/19
/ CHALLENGES
Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops
/ SOLUTION
Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.
/ RESULTS
The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.
Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)
OTHER
PROJECTS
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