/ About the project
In 2017 moved to Ho Chi Minh, Vietnam to join the Lazada product team. I wanted to take on a new challenge in a vastly different culture and to build my experience of working at a large e-commerce organisation. Lazada is the equivalent of Amazon here in the UK.
As lead designer in the product squad we worked on impactful UX to drive ROI across the product, the seller experience, introducing Alipay, promotions, ratings and reviews and more.
/ Credits
Client:
Lazada
/ Year
2017
/ CHALLENGES
- Insufficient articulation of goals / objectives
• Loose brief / requirements
• Unclear scope / changes in scope
• Proper involvement of design in business initiatives
• Respect for design and design process
• Need better structure for input and sign off
/ SOLUTION
Using lean/agile methodologies, user centred design processes and qualitative/quantitative testing with teams across 5 markets in south-east Asia.
Educating the senior management on how UX impacts on the business.
Running a series of design thinking workshops with senior management teams.
/ RESULT
8 new hires since last august (3x team size since start) Hires placed from United Kingdom, Philippines, Australia, Netherlands, Singapore, United States
10 rounds of testing completed across 5 markets (Vietnam, Thailand, Indonesia, Singapore, Malaysia)
35+ large scale projects delivered
Business impact:Automation + better adoption of tools by sellers = lower operational cost
Better UX with social proof = engagement + better sales
More self-service tools for customers = fewer calls to CS + higher satisfaction
