/ About the project
The Lotus LTCC design team was assembled to initially work on the roll out of the latest Lotus Eletre in-car HMI system. Following on from there we began to conceptualise and design a future vision for a range of EV Lotus vehicles from family SUV to High Performance cars. These highly conceptual projects considered fully autonomous driving, single driver experiences and many new tech advances such as haptic, smart surfaces and holographic projection.
/ Credits
Client:
Lotus LTCC
/ Year
2022-2023
/ CHALLENGES
Breaking down existing UX/UI paradigms within existing in-car design systems
Aligning with the new brand vision, and close collaboration with parts of the business.
Proposing a design direction that sits apart from any other HMI experience and feels like a high-end/luxury experience.
/ SOLUTION
Conceptualising a minimal design approach, taking inspiration from Lotus’s past and aligning that with the future brand vision principles. We developed a UX framework within the car, frequently visiting the factory and testing prototypes on clay models for usability and accessibility. Crafting an experience that delivers the ultimate driver and passenger experience.
/ RESULT
An ongoing project that aims to be exhibited in 2025.
