/ About the project
Secure Net is a service that protects families and customers from threats over Vodafone’s mobile network. Secure Net has 21 million active users and is available in 10 countries.
I worked in the A&R squad and the Product Squad for the Secure Net App. Our key goals/OKRs for the A&R squad were focussing around go-to-market initiatives (awareness), innovative propositions within the app (acquisition), and creating a more seamless user experience (retention).
/ Credits
Client:
Vodafone
/ Year
2019
/ CHALLENGES
With improvements in 5G technology, connected devices are drastically increasing as well as online threats. The need to stay safe online is higher than ever.
How might we increase customer engagement with the product and how can we humanise and simplify digital security for the family?
/ SOLUTION
We worked through many features of the app, incrementally improving performance, user experience, awareness, acquisition and retention. Focussing on personas, user journeys, user flows, and detailed wireframes.
Such as: SecureNet Coach, Parental controls, In-app Articles, Running a Scan, Admins, Permissions, Notifications, Black/Whitelisting, Ratings and more.
(TV AD below for reference)
/ RESULT
The product has gone on to incrementally improve in app store ratings, user retention and user experience.
