/ About the project
A social app and website that creates competitions around celebrities and big prizes, that gives a large percentage of profits to chosen charities (similar to Omaze). We were tasked with creating a brand identity and constructing a brand new app through a product development UX/UI process.
What we did
- Explore and create a new brand logo and supporting visual elements
- App UX and UI design
Since launching for legal reasons they name to ‘Wishio’, which followed with some rebranding work on the logo and a new website design project (launching soon).
/ Credits
Client:
Ally Health
/ Year
2016
/ CHALLENGES
Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops
/ SOLUTION
Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.
/ RESULTS
The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.
Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)
OTHER
PROJECTS
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