/ About the project
Working with a team of UX designers, UI designers, Art directors, 3D visualisers and motion graphics specialists, we created a series of animated UX/UI moments that supported UX journeys presented to Huawei.
Initially we explored to key design directions - Spatial and Spirited, each based on different graphical rules and stylistic treatments, before eventually narrowing down the results to one chosen route.
Brand exploration
In-car light and dark modes
Navigation systems
Infotainment
Comfort features
Safety features
Automonous driving levels
HUD
/ Credits
Client:
Huawei
Designers:
Alex Clark
/ Year
2022
/ CHALLENGES
Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops
/ SOLUTION
Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.
/ RESULTS
The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.
Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)
OTHER
PROJECTS
Get in touch