/ About the project
Working with the Lotus UX/UI team on a conceptual automotive project for their new performance and lifestyle fleet of electric cars due to be exhibited in 2024/2025. The work involved looking at forward thinking autonomous driving concepts for all levels of autonomy of concept cars 5/10/15 years from now. Crafting UX/UI concepts for all interior screens and touchpoints, and building a future vision that aligns with Lotus brand and legacy.
Due to NDA we cannot show any of the work done so far as everything is in development.
Below I’ve included some shots of the recently realised Lotus Eletre to give a flavour of the Lotus brand .
/ Credits
Client:
Lotus LTCC
Designers:
Alex Clark
/ Year
2023
/ CHALLENGES
Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops
/ SOLUTION
Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.
/ RESULTS
The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.
Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)
OTHER
PROJECTS
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