/ About the project
Working with a team of UX/UI designers, design directors, 3D visualisers and motion graphics specialists, we explored and defined a design system for this future online platform. Defining the UX, and bringing to life with UI styling and animated video.
1. Conceptualise and explore an online platform that utilises mapping data captured from Toyota Lidar technology around the city, and let’s users navigate the data in 3D space as well as ultimately using important live data within their products.
2. Create and define a visual system.
3. Explore future user stories and scenarios.
4. Create an animated video that visually comunicates the experience.
/ Credits
Client:
Toyota
Designers:
Alex Clark
/ Year
2023
/ CHALLENGES
Working within a fast paced start-up/scale up enirvonment
Growing the design team and balancing recruitment with day to day tasks
Raised the quality of output (creative/design/art direction and video)
Introducing new processes working closely with senior management team
Facilitating workshops
/ SOLUTION
Working closely with stakeholders and the team to develop a new content strategy, a strong visual direction, new branding elements and guidelines, an engaging website, exciting new social content, shoot guidelines for designers /videographers and packaging designs.
/ RESULTS
The new website helped future investors, other businesses, a potential brand partnerships understand that Threads are a leading tech company pioneering the way in social/chat commerce. At the same time providing a window into the culture and personality of Threads Styling.
Creative direction and art direction across brand and social content
New company website and film showreel
Growing the content design team to 7+ people
Evolving the social video content to new levels
Introducing IGTV content, sound and narrative to content
Developing design processes and design management
Facilitating creative workshops
Launching new channels in Asia (WeChat, Weibo, LRB)
Helping the company achieve $20 million investment
Instagram following - 220k to 320k+ (engaged customers)
OTHER
PROJECTS
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